PR: We get you covered in print and online media
Our customers develop and sell complex technical solutions and services. Individual features are rarely the main focus, but rather, large investments, expert solutions and specialization. Your customers’ commercial and technical decision makers have to be informed and convinced of features, benefits and ROI of your new solutions.
For this, PR (Public Relations) is an extremely successful and cost efficient marketing tool. Promote your company and your solutions in print and online media, captivate your audience using expertly researched technical articles and let case studies about your best customers speak for you. The results of good PR? Lead generation, shortened sales cycles and valuable support for your sales team.
Since 1991 we have been providing successful PR in conventional and social media, nationally and internationally, for the IT and telecommunications industry, automation as well as industrial and medical technology. This has been through:
- Consultancy/campaign planning/campaign management
- Creation of press releases, case studies, technical articles, interviews etc.
- Mailing list set-up and optimization
in German speaking countries (Germany, Austria, Switzerland)
- Distribution/placement of articles and interview arrangements
- Publishing news on press portals
- Maintenance of the PR sections of your website
- Success monitoring/campaign optimization
- Adaption/multiple use of content. (website, print, blog, social media etc.)
- Video-PR (What is Video-PR?)